Agenda - Council - 03/11/2003 - Laserfiche WebLink

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I I I I I I I I I I. I I I I I I I Mr. James Norman, City Adrrfinistrator City of Ramsey February 21, 2003 APPROACH TO SCOPE OF SERVICES Maxfield Research proposes to approach this project by incorporating the traditional components of commercial demand analysis with additional businessowner and community input and either a Zip Code count from area businesses or an optional customer intercept survey that will Provide additional key information in determining the most appropriate, type of retail, .office and service businesses that may be attracted to the area; .... Using the 2000 Census as a base, Maxfield Research. Inc. will review recent housing and commercial construction in the Trade Area, analyze population, household and employment projections made by the Metropolitan Council and Will examine Current land Use plans and available land in communities within the Trade Area tO identify the ·potential to reach the projections by the forecast date. AdditiOnal demographic data on household characteristics including income, age, household 'type, expenditures, tenure, lifestyle segmentation among others will be factored into the retail market demand. In addition, 'we will factor in the likely demographic characteristics of employees working in the immediate area and the proportion that are likely to patronize retail goods and services close to their work. This wilI be accomplished: through interviews with larger employers, in the area and employers in close proximity within (one-quarter mile) of the subject site. We will also factor into our analysis· any other developments that are imminent or proposed in the area and any future facilities plans of employers that may impact the employment base in the area. We will rely on the Client to provide names and contact numbers, if possible,, for businesses in the commercial district and larger employers in the City of Ramsey. This will assist us in being able to obtain information in the most efficient manner and will reduce our need to spend additional time identifying key sources for employment data. We will also rety on the Client group to provide information regarding any other published studies that have already been completed for Ramsey. Sources of data: U.S. Census data; .Metropolitan Council data; Local data generated by individual communities including residential and commercial building permits issued, comprehensive plan documents, calculations of available land by land use and other studies or research recently completed; · Data generated by other pertinent studies (if available); National and local data sources for retail data (Urban Land.. Institute,' Claritas, 'inc.; Urban Decision Systems, Minnesota Shopping Center Association,-Colliers/Towle Real Estate);' Field work, Businessowner and Market Interviews (Maxfield Research Inc.) Optional on-site customer intercept survey (Sally Zorich and Associates) Maxfield Research Inc. 2 -223-