Agenda - Council - 03/11/2003 - Laserfiche WebLink

Home

Mr. James Norman, City Administrator Ci.ty of Ramsey February 21, 2003 METHODOLOGY · : The hallmark of Maxfield Research Inc.'s approach to alt projects includes the appropriate blending of primary (field) research with secondary research. Pr/mary research includes surveys of'competitive shopping areas and specific competitive properties, one-on-one interViews with commercial leasing agents, brokers, owners and developers who work daily with both local and national Companies. Secondary research includes data obtained from reliable published sources including U.S. Census data, local/regional data such as local forecasts for population and employment, and national .demographics forecasting companies. SeCondary published data is always reviewed carefully in light of other local factors revealed through the primary research that may have an impact on the analysis. The result is a custom . analysis that provides the Client with information that is timely and locally pertinent. 'RECENT PROJECT EXPERIENCE-Within the past five years Hi-Lake Shopping Center-Minneapolis, Minnesota I I I I I I In 2000, Maxfield Research Inc. completed a retail market analysis for the Hi-Lake Shopping Center in Minneapolis, Minnesota. This retail market analysis identified retail support,, customer demographics and the potential amount and type of retail uses supportable on the site. This retail market analysis was conducted by the Minneapolis Community Development· Agency and in conjunction with a neighborhood/commercial task force regarding the design of the Lake Street LRT Station Area Master Plan. The local neighborhoods and businessowners and the MCDA wanted documentation of current retail operations at the shopping center, its potential for retaiI development and the role the center'currently plays in providing needed goods and services for the surrounding neighborhood. East Lake Street Redevelopment-Minneapolis, Minnesota Max field Research Inc. recently completed a retail demand analysis for a pr/rate developer considering the redevelopment of a parcel on. East Lake Street near the Mississippi River. The project mixed use with housing (rental apartments) and a small amount of neighborhood retail on the street level. Maxfield Research Inc. quantified retail demand and provided recommendations on types of businesses supportable,'retail lease rates, the ability to attract local/national retailers and design considerations for .the' project. Downtowri·Long Lake - Long, Lake, Minnesota Maxfield Research Inc. recently completed an analysis of the retail, office and housing potential for Downtown Long Lake, Minnesota in light ora rerouting of Highway 12.that will be completed within the next five years. The rerouting of Highway 12 will cause a reduction in through traffic volumes. Maxfield. Research identified the potential effects of the rerouting and I ! I I I -I I i ! -224- Maxfield ReSearch Inc. I