Agenda - Council - 10/23/2007 - Laserfiche WebLink

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Appendix B Blue Cross and Blue Shield of Minnesota is proud to support communities as they work to improve the health of Minnesotans. This document describes the general guidelines that community funding recipients should follow when communicating with the media or public regarding Blue Cross,. Prevention Minnesota and /or Active Community Planning. General Guideline Active Community Planning is a community -led program that Blue Cross is proud to support. As such, the majority of public communications are at the discretion of the community organization. That is, your organization will decide whether, when, how and with whom to share information about your program. Blue Cross does require funded organizations to identify Blue Cross in certain situations, using specific language. Approval for this is described below. C ommunications Reguiring Blue Cross Approval Any materials (correspondence, media, advertisements, brochures, etc.) that: • Use the Blue Cross name and /or logo • Include a quote from or an image of a Blue Cross representative • Use language explaining the intent of Blue Cross' programming _Co mmunications Not Requiring Blue Cross A pproval • Materials and announcements that do not mention Blue Cross • Press announcements or correspondence that use standardirequired language (see below). If possible, please provide us a copy of your news release prior to announcing. • Promotional materials used to recruit program participants (that do not mention Blue Cross) Referencing Blue Cross When referencing Blue Cross in materials: • First reference: Blue Cross and Blue Shield of Minnesota, an independent licensee of the Blue Cross and Blue Shield Association. • Subsequent references: Blue Cross Use of Blue Cross Logo Contractors may not use the Blue Cross logo in any situation without prior approval and signed authorization. For a copy of the logo, usage approval and requirements, contact your project manager from Blue Cross. 7/11/2006 Page 1 of 2 CK1I1Z