Agenda - Council - 10/23/2007 - Laserfiche WebLink

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Appendix B Use of Prevention Minnesota Prevention Minnesota is a Blue Cross and Blue Shield of Minnesota initiative. Therefore, if you are referencing the organization's support, the appropriate reference should specify that Blue Cross and Blue Shield of Minnesota is supporting your project. If funded organizations see added benefit in using the "Prevention Minnesota" name it should be done in the following manner. "[PROGRAM NAME] is supported by Blue Cross and Blue Shield of Minnesota as part of Prevention Minnesota, Blue Cross' long -term health improvement initiative that is working to tackle the root causes of preventable heart disease and cancer." Naming /Reference to Funded Organization's Prog Funded organizations are encouraged to give local programs a name that is determined appropriate by local organizers. Funded organizations may NOT reference 'Blue Cross" or "Prevention Minnesota" in the program name. Acceptable Use of Funded Organization's Name in Blue Cross Communications Blue Cross may use the funded community's name or project information in the following situations without seeking permission: • Press announcements • Annual reports (or other company reports) • Web site content (internal and public) • Community presentations • Correspondence with elected officials and /or regulators /Vote: Blue Cross will exercise discretion making decisions about referencing funded communities in its communications and wi /l coordinate with them as appropriate Reslondin4 to Media Inquiries about Blue Cross Funded organizations should not speak on behalf of Blue Cross in -any circumstance. Any questions regarding Blue Cross should be directed to Karen Lyons at 651- 662 -1415 or karen_m Lyons @bluecrossmn.com. Questions /Approvals For questions about communications materials, reference to Blue Cross, Blue Cross involvement in local events or approvals, please contact Michael Huber at 1- 800 - 382 -2000 or michael 7/11/2006 Page 2 of 2 —201-