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Mayor Ramsey agreed that the advertising should be phased as well -the Ramsey Resident, the <br />utility bill. <br />Councilmember Wise suggested the Anoka Shopper. <br />Management Intern Hendricks stated that we run a Ramsey Star Express paragraph in the <br />Ramsey Resident but we do not highlight the fare. <br />Councilmember Wise suggested making it an ad campaign. <br />Councilmember Look stated that we were looking at the Union -put in a full-page ad - in color <br />-for $250 they stuff it, etc. <br />Councilmember Jeffrey stated that maybe a question we are not asking on the survey is if there is <br />a time that works better for you. He stated his daughter rides the train because the bus times do <br />not work for her work hours. <br />Mr. Ulrich suggested maybe a broader survey of potential riders - a half sheet survey in utility <br />bills -asking what would make you ride the bus. <br />Mayor Ramsey felt it was a good idea to advertise in these more free venues first. <br />Councilmember McGlone agreed. He suggested engaging new business by offering a coupon of <br />some sort. <br />Councilmember Elvig stated the coupon would have to come from the City and could maybe be <br />something for a business in the Town Center. <br />Director of Public Works Olson asked if Council was saying to move forward in a month or so or <br />to bring this back. <br />Mayor Ramsey stated to put something in the Ramsey Resident and utility bills and let Council <br />know what happens from that. <br />Mr. Olson talked about the RFP for providing service and asked Council what kind of vehicles <br />do they want and what about the length of term. <br />Mayor Ramsey responded he would say a year <br />Mr. Olson suggested that might be kind of a problem. For Laidlaw it would be okay -they <br />already have the buses and fare boxes. However -some of the other suppliers will have to <br />secure buses, put in fare boxes, etc. for a short term like a year. It's pretty difficult if our term is <br />two and a half years. <br />Councilmember Elvig stated we could have a train in here in one and half years <br />City Council Work Session -June 1, 2010 <br />Page 5 of 11 <br />