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Activity <br />Timeline <br />Detail <br />Internal Communication <br />Feb. <br />• Email to all city employees /committee members /etc. to provide information about City Council decision, timeline for <br />roll -out and expected 2012 projects <br />Media Outreach <br />Feb. <br />March -April <br />• Distribute news release explaining City Council decision, need/benefits of program, how the city conducted a <br />thorough and transparent public process while considering the options <br />• Develop op -ed from Mayor or Public Works Director to explain how program will be rolled out; answer questions <br />including: <br />o Timeline for program roll -out <br />o The cost to residents, businesses, etc. <br />o How will the costs be billed (e.g. in utility bills, property taxes, other) <br />o What will it pay for (i.e. the broad benefits and specific priority projects for 2012 -2013) <br />o How people may pursue answers to their questions /concerns <br />• Conduct media outreach to seek follow -up interviews with local media to explain how program will be rolled out; <br />answer the above questions <br />Resident Outreach <br />March -April <br />• Publish update about funding option selected, timeline for program (including any initial projects), etc. <br />o Website <br />o Facebook postings <br />o City of Ramsey Resident (city newsletter) <br />o Message to city email distribution lists <br />o Letter to property owners and /or notice in utility statements <br />o Newsletter article for Ramsey Chamber of Commerce <br />Activity <br />Timeline <br />Detail <br />Report on Public Info. <br />Jan. <br />• Tabulate public input/online survey results to help provide context during City Council discussion /public hearing <br />City Council Discussion / <br />Public Hearing <br />Jan. —Feb. <br />• City Council discussion /public hearing <br />• City Council discussion /finalize policy and funding decision <br />Materials Development <br />Feb. <br />• Draft news release based on decision of City Council; for distribution immediately following final decision <br />Decide <br />Communicate <br />8 <br />Revised — Sept. 20, 2011 <br />