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MINNESOTA MRT MARKETING TOOLBOX <br />What is Explore Minnesota Tourism's Role? <br />EXPLORE MINNESOTA TOURISM <br />ON RLOR Explore Minnesota Tourism is best suited to fulfill the role of the <br />primary marketing organization. Explore Minnesota Tourism is <br />capable of: <br />Explore Minnesota Tourism can <br />promote the MRT by: <br />• Making MRT information <br />accessible <br />• Leading marketing efforts <br />across different organizations <br />• Providing support to marketing <br />partners <br />Explore Minnesota Tourism can <br />create a comprehensive MRT <br />marketing plan reaching out to a <br />broad target audience around the <br />world and using a wide variety of <br />tactics. <br />Explore Minnesota website: <br />www.exploreminnesota.com <br />SUMMARY VISION SETTING <br />Making MRT information widely accessible to bikeway users <br />and tourists <br />Serving as a proactive MRT marketer, leading marketing efforts <br />across different organizations <br />Providing marketing support to marketing partners <br />With a broad information and communication system already in <br />place, and well established connections to other tourism <br />organizations, Explore Minnesota Tourism is uniquely positioned to <br />release MRT information to a number of markets from the local to <br />the international level. Explore Minnesota Tourism also has the <br />professional marketing experience to create and reinforce a positive <br />brand. <br />EXPLORE MINNESOTA RESPONSIBILITIES <br />Explore Minnesota Tourism's responsibilities may be categorized as <br />follows: <br />Serve as the primary Minnesota MRT information repository <br />with comprehensive route information, links, and references for <br />bicyclists and other groups <br />Provide a link to the Minnesota MRT route maps ( posted by <br />MnDOT) <br />Actively market the Minnesota MRT to bicyclists around the <br />world <br />Help develop a MRT business certification program <br />Provide support to other marketing partners <br />INCORPORATE MRT INFORMATION ON EXPLOREMINNESOTA.COM <br />ExploreMinnesota.com hosts a database of businesses, attractions, <br />and events throughout the state. Users can search to find services <br />and amenities within a specified radius. By incorporating MRT <br />information into this database, tour planners, bicyclists, and other <br />trip organizers will be able to access this information in order to <br />facilitate planning. <br />MARKETING PRODUCT AUDIENCE STRATEGY IPARTNER1 SUPPORT <br />Minnesota Mississippi River Trail Bikeway Page 7-4 <br />