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MINNESOTA MRT MARKETING TOOLBOX <br />How do state and national marketers fit in? <br />State and national organizations <br />can reach bicyclists and tour <br />planners around the world <br />Marketing the MRT is compatible <br />with the existing roles of <br />organizations related to bicycling, <br />recreation and tourism <br />State and national organizations will have the most ability to get <br />the MRT noticed at national and international levels, reaching <br />travelers, and bicyclists from around the world. State level <br />marketing should be a broad effort and reach all types of bicyclists <br />and non -bicyclists, businesses and residents in communities near <br />the MRT, tourists, and government officials. The role of state level <br />marketers will be to: <br />Market Minnesota as a premier destination for bicyclists <br />Increase tourism statewide <br />Support marketing efforts for local, regional, and business <br />marketing partners <br />The target range for state marketers can be classified as the <br />following: <br />In -state <br />Multi -state (including Canada) <br />National <br />International <br />COLLABORATORS <br />Many groups with state and national status will market the MRT. <br />With the bikeway linking ten states and a multitude of state and <br />national attractions, its success can boost an array of tourism, <br />biking, and river organizations everywhere. <br />The organizations listed are not comprehensive, but are intended to <br />show the primary roles and responsibilities that state and national <br />partners may play in marketing the trail. <br />STATE AND NATIONAL ORGANIZATIONS RELATED TO BICYCLING, RECREATION <br />AND TOURISM <br />Minnesota Department of Natural Resources <br />Mississippi National River and Recreation Area <br />National Park Service <br />Minnesota Department of Health <br />National Scenic Byways <br />• Adventure Cycling <br />SUMMARY VISION SETTING MARKETING PRODUCT AUDIENCE STRATEGY IPARTNERSI SUPPORT <br />Minnesota Mississippi River Trail Bikeway Page 7-7 <br />