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Publicize and Promote: <br />• Get the word out through <br />flyers, emails, social media, <br />website postings and <br />announcements <br />• Send a press release to the <br />media <br />• Call media outlets with <br />information <br />• Take photographs and <br />publicize the event afterwards <br />Keep it safe: <br />• Require helmets, appropriate <br />dress, and other applicable <br />basic safety gear <br />• Review safety practices, <br />signals, and traffic laws before <br />beginning <br />• Clearly mark the route with <br />signage and verify that the <br />route is ready to ride <br />beforehand <br />SUMMARY VISION SETTING <br />NµE <br />if lb% <br />GET PEOPLE INVOLVED <br />Build a broad base of community support and volunteers <br />from different groups within the community. Try to connect <br />with: <br />Public officials <br />Community groups such as non -profits, schools or churches <br />Public service workers <br />Local business owners <br />Potential participants (bicyclists) <br />FINALIZE PLANS <br />Set a date. And a plan for bad weather. <br />Create a to do list and break up assignments among organizers <br />and volunteers. <br />Create a schedule for the event. <br />Devise a way to attract participants. This may be rewards, <br />association with a cause, contests, or a tandem social event. <br />COMPILE A LIST OF SUPPLIES <br />Once the list is made, purchase, request donations, or <br />borrow what you need. <br />Registration supplies: Sign -in sheets, pens, clipboards, a table, <br />nametags, informational brochures. <br />First aid kits, sunscreen, bug spray <br />Drinks: water, sports drinks, ice, coolers. Possibly soda, juice <br />and cups. <br />Food: fresh fruit, trail mix, protein bars. Possibly non-perishable <br />sandwiches or meals. <br />Garbage/recycle bags <br />Van and trailers; ways to transport people, bicycles and <br />supplies <br />Toilets <br />Waiver <br />Consider how bicyclists can get gear at the last minute, such as <br />helmets, sunglasses or gloves. Either bring a few back ups, or <br />know the nearest place to purchase equipment. <br />PROMOTE THE EVENT <br />Hang posters or hand out brochures <br />Make announcements through various media: webpages, radio, <br />newspapers, eblasts, bike shops <br />Use social media. Create an event blog or a Facebook page <br />Send information to local community calendars to be posted <br />If it will be a regular event, send information to tourism <br />organizations to be listed <br />MARKETING PRODUCT AUDIENCE STRATEGY PARTNERS ISUPPORI1 <br />Minnesota Mississippi River Trail Bikeway Page8-7 <br />