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tiple staff members depending on the com- <br />plexity of their request. For example, let's <br />say a customer wants to answer the follow- <br />ing questions about a particular property: <br />• What use restrictions and development <br />standards apply under the current zoning? <br />• Are there any easements or floodplains <br />on the property? <br />• Are there protected areas on the land? <br />• Is this a legally subdivided parcel? <br />• Are there any existing code enforcement <br />actions on the property? <br />In most communities, this means the <br />customer would have to visit with a staff <br />member from the planning and zoning, pub- <br />lic works, environmental, and building in- <br />spection (code enforcement) departments. <br />In an opaque system they go to multiple <br />building locations, sign in, and perhaps see <br />the right person. In a more colocated envi- <br />ronment they may visit a one -stop center <br />to meet with staff at different counters. But <br />while creation of a one -stop center Is a posi- <br />tive trend, colocation alone is not the com- <br />plete answer, Ideally, the customer should <br />"sit in one chair" with appropriate staff and <br />information coming to the customer, versus <br />the customer being routed to counters or <br />organizational units (and websites) and left <br />on his own to bridge the gaps and solve <br />overlapping interpretation conflicts. <br />Project -Oriented Approach <br />As soon as the customer defines an immedi- <br />ate project objective, the agency should as- <br />sign a point of contact to confirm, organize, <br />and coordinate the required approvals and <br />permits from start to finish (e.g., preappli- <br />cation assistance through certificate of oc- <br />cupancy). To improve consistency the point <br />of contact working with assigned technical <br />team members should document the "road - <br />map" for required approvals, estimated <br />timing, expected fees, and any potential <br />roadblocks. The goal is for the assigned <br />point of contact to stay involved throughout <br />the entire project lifecycle. <br />Tailored Processing Steps <br />Some information requests or projects can be <br />done quickly at the counter by a single indi- <br />vidual or online in a single interaction. Some <br />service requests require more coordination <br />at a counter, with multiple staff members <br />available to make interpretations or sign off <br />on a proposal. Some projects are submittal <br />based and are managed (mostly by appoint- <br />ment) with longer timelines, especially if a <br />discretionary action is part of the immediate <br />project objective. The key is establishing a <br />standard set of processes with a flexible proj- <br />ect management system that handles phas- <br />ing of approvals or permits as appropriate. <br />Standardization makes it clear to customers <br />what steps to expect on their projects. <br />Accountability <br />Someone has to be in charge to ensure that <br />staff from different disciplines or depart- <br />ments work together to solve issues in a <br />timely manner (preferably the point of con- <br />tact acts in this role). A clear and consistent <br />issue resolution process is crucial. Customers <br />group). Perception of customer satisfaction <br />and internal metrics should both be used <br />to gauge feedback (customer reality) to <br />numbers. The program should be designed <br />and implemented system wide instead of <br />in a fragmented or piecemeal manner by <br />individual departments (typically with their <br />respective budgets). <br />HOW AM I AFFECTED? <br />Every agency is different and will likely <br />implement a subset of the improvements <br />that are possible. However, one thing that <br />is critical for success is truly addressing the <br />service culture and attitude of both staff <br />and customers. As a planning or zoning <br />Development Services System <br />Infrastructure Components <br />Organizational <br />Structure <br />Technology <br />Core <br />Business <br />Processes <br />Physical <br />Space <br />People <br />Interactions <br />and staff alike have to feel good about their <br />experience. If a customer is not satisfied with <br />a decision, there should be a reliable proto- <br />col for proactively elevating issues without <br />fear of retribution. To be successful, admin- <br />istrators must support cultural change and <br />address silo -based mentalities. <br />Robust Performance Measurement <br />The system administrator should design <br />and adopt a performance measurement <br />program to measure timeliness, predict- <br />ability, and accountability. Measurement <br />is more than how much work comes in or <br />how much gets approved (Le., inputs and <br />outputs). The program should be based <br />on a defined set of customer expectations <br />for a successful system (usually generated <br />with feedback from an ongoing customer <br />® Administrators have to <br />consider multiple infrastructure <br />components when developing <br />strategies and a plan of action <br />to make improvements to <br />customer service. <br />professional you may see your primary role <br />as implementing regulations; however, it is <br />also critical as a public servant to see your <br />job as helping customers succeed. It's not <br />one or the other. It's both. Customers pay <br />fees, and therefore deserve comprehensive, <br />reliable, and timely services. In many cases <br />the system is wrought with redundancies, <br />structural defects, and poor informational <br />resources. Staff is usually caught between <br />providing good service and insufficient tools <br />to do their jobs. But there are things you can <br />do as an individual to strive to be more suc- <br />cessful in the transparent system approach. <br />New or Expanded Point -of -Contact Role <br />When implementing transparency, an es- <br />sential new or expanded role is the cus- <br />tomer point of contact or interface. Given <br />ZONING PRACTICE so.aa <br />AMERICAN PLANNING ASSOCIATION (page 5 <br />