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Approvals <br />Finalize Alliance theme and strategic overview <br />- Finalize key audiences <br />Finalize key messages <br />Follow-up work <br />Complete work on logo and identity materials based on feedback <br />— Alliance Management Committee approval of logo and identity materials <br />New work <br />- Develop draft framework, layout, and other design features for the Alliance website <br />Coding platform, integration of social media channels, and a framework to allow for easy cost-effective site <br />updates. <br />Draft and edit text for website <br />Draft news release to announce Alliance <br />- Draft plan for announcement of the Alliance and roll -out of the effort <br />Draft fact sheets and related information that would be distributed by the Alliance and also incorporated <br />into the website <br />Draft text and material for Alliance social media channels (twitter, FaceBook, Flickr, YouTube) <br />Develop a draft earned media and social media plan <br />Media pitches and related work that will support the official announcement of the Alliance and subsequent <br />work to generate media attention and awareness. <br />Social media activities would make sure there is consistent and coordinate posting of material and content <br />within the different channels. It would also coordinate social media outreach with other key Alliance news <br />and milestone events. <br />Draft and/or revise presentations and other materials that could be used to recruit community members, <br />raise public awareness, etc. <br />Draft concepts and budget for videos about project. <br />ONGOING <br />Prepare meeting agendas and attend Alliance member meetings as needed <br />Federal (as needed) and state lobbying <br />Alliance administration <br />September 2014 <br />Follow-up Work <br />Finalize initial listing of grassroots contacts for advocacy meetings; begin scheduling grassroots advocacy / <br />membership recruitment meetings. <br />Alliance Team to prepare 2015 Alliance Budget for Alliance Partnership to review, make any adjustments <br />and approve. <br />6 <br />