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October/November 2014 <br />FINALIZE WEBSITE, SCHEDULE AND PLAN FOR ALLIANCE UNVEILING <br />Alliance Team completes work on the Alliance website to prepare it for launch. Finalize plans and schedule for <br />official announcement and Alliance launch, after the 2014 election. <br />Approvals <br />- Finalize website design <br />— Finalize text for social media channels <br />Finalize website text <br />Finalize other website elements, materials <br />Finalize Alliance announcement strategy <br />Finalize earned media plan and strategy <br />Review and approval concepts for videos <br />New work <br />— Hold announcement event <br />— Begin work on Alliance media campaign <br />- Complete work on website and make it active <br />Populate social media channels <br />- Monitor media, etc. <br />Produce first video <br />- Begin grassroots advocacy meetings <br />- Potential legislative committee project overview hearings, if strategy requires <br />ONGOING <br />Prepare meeting agendas and attend Alliance member meetings as needed <br />Federal (as needed) and state lobbying <br />— Alliance administration <br />December 2014 <br />Consultant team carries out ongoing work to recruit key business partners, share information, monitor the media and <br />social media activity, etc. <br />New work <br />— Post first video to Alliance website and social media channels <br />— Produce and review second video <br />ONGOING <br />— Updates to website <br />— Draft and post updates to Alliance blog, FaceBook page, etc <br />7 <br />