Agenda - Council Work Session - 11/12/2014

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User Guide to The National Citizen SurveyT" Demographic and Geographic Subgroup Comparison Reports An additional service many participants in The NCS choose is comparison of results by respondent characteristics. In the Demographic Subgroup Comparison Report, each survey question is cross - classified by responses from different demographic groups in your community. We typically show five demographic groupings (housing unit type, housing tenure, age, gender and race /ethnicity) so that you can see if results differ depending on the demographic category of respondent. The Geographic Subgroup Comparison Report is another optional service that compares survey responses by subgroups, in this case, based on respondents' location (e.g., district, neighborhood, ward, etc.). In order to create a report of geographic comparisons, the geographic subareas will need to be determined well before the survey mailing. In these subgroup comparison reports, we show the percent positive rating and shade "statistically significant" differences grey. The shading is based on analysis of variance and chi - square tests of statistical significance where a "p- value" of 0.05 or less indicates that there is less than a 5% probability that differences observed among subgroups are due to chance; or in other words, a greater than 95% probability that there are differences that exist in the subgroups being compared. Table 1: Community Characteristics General District 1 I District 2 1 District 3 1 District 4 1 overall The overall quality of lire in ABC 53% 59% % M Si 57% Housing unit type Housing tenure 11W% Age 58:4. Gender Race /Ethniaty 72% Percent rating 74% 68% Your neighborhood asa place to live 45% 58% 50% 484% 50% ABC as a place to raise children White Hispanic- 65% positively (e.g., 63% ABC as a place to retire 55% 65% 60% 65% 604. overall appearance of ABC 50% alone, not and/or 59% excellent/good) Detached Attached Rent Own 18 -34 35 -54 55+ Fe male Male Hispanic ether race overall The overall quality of lire in ABC 5. 551 53% 58% 55% 56% 5946 50% 54 9 % 43% 56% 57% Overall image or _ reputation of ABC 62% 55% 56% 59% 59% 56% 60% 56% 61% 58% 55% 58% ABC as a place to live 68% 674b 644E 69% 6440 69% 69% 58% 68% 68% 67% 68% Your neighborhood as a place to live 50% 49% 46% 51% 53% 49% 47% 50% 49% 49% 1 47% 50% ABC as a place to raise children 63% 62% 62% 63% 62 % 62% 65% 64% 6240 62% 63% ABC as a place to retire 60% 59% 57% 60% 60% 58% 61% 60% 58% 60% 60% 60% Overall appearance of ABC 55% 50% 43% 56% 50% 52% 57% 52% 53% 53% Table 1: Community Characteristics General Percent rating positively (e.g., excellent/good) District 1 I District 2 1 District 3 1 District 4 1 overall The overall quality of lire in ABC 53% 59% % M Si 57% Overall image or reputation of ABC 50% 61% 11W% 58:4. ABC as a place to live 60% 72% 72% 74% 68% Your neighborhood asa place to live 45% 58% 50% 484% 50% ABC as a place to raise children 57% b6-lb 65% 67% 63% ABC as a place to retire 55% 65% 60% 65% 604. overall appearance of ABC 50% 52% 53% 59% 53% Demographic subgroup comparisons can help with creating targeted communication and service campaigns to address the concerns of each group. Geographic subgroup comparisons can help demonstrate the sense of equity felt across the community since residents in some parts of every community tend to feel better than do those in other areas about the services they receive or the livability of their neighborhood. Results from geographic subgroup comparisons will permit targeting of services, capital improvements and programs so that residents in all areas can feel that they are receiving their fair share of resources. 15