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Concept A positive image and identity are difficult conoepts for a ~m~nity to understand, let alone attain. However, these subjective topics are important tools for economic develclm~nt ~ onmmunity ~. The term community identity refers to how a community is viewed in comparison to other cities ar~ tcma%sh/ps to which it is compared. This concept is especially important for ccmmuniti~ traversed by a major roadway such as ~H 10 where municipal b~andaries tend to be~um~ blurred for roadway user--s. Ramsey's challenge is to identify itself so as not to becc~ an extension of Ano~ka or Elk River. The term c~,u~u%ity image need nc~ be associated with o~v,ganity identi~r. Cu:v,uunity image is the impression which indivi~,~Jils gain frc~ c~u,funity ~%u~e whether it be first-har~ viewing, printed literatn/re or otherwise. A positive image is normally associated with vi~na~_ quality or quality of life. 'While these terms appear mabjective and conseptua! they are impor~%nt components to marketing a comnu~ty a~i oh~etir~ with other suhu,~ for econc~ic development. For example, Bam~ey's image for those ~4 10 users may be associated with its o~rcial sigrgng, s~arip c~m~_rcial development, overhead utilities, ~ac~nt parcels ~-.~ bull ~ding c~lition. This ~ay not be ~dne appropriate image for attracting n~w development. The following s~ategies are opportm~ties for Ramsey to st~g~dn~n its identity ar~ enhance its positive i~age. ic~.~ey ~h~ald ~disassociate itself f_~cm ai~ct-_Ln~ ~a~/ties ~nd ~~ i~ ~f!~ i~ q~i~' of life. For ~le, ~n ~ F~i~i ~v~ ~ co~idered as co~=nity ~nities. R~sey .has ye= to realize ~e ~~ ~ r~t %~ a~~. A =~ ~o~i~ "Ci~' cf Pivot" Existinq Re~ulatior.~ P~_~ey's z._?.2'ng~ o~k-~-n~e m"~ ka:/O-f~'~3 oode stip'al, a-.a requ!~'~ati~_~ for ~.:.~'i~_Lng condition, c~.=-si--e -~-~.~.-a~a a:~ ~-ee_-~r'_hng, ~nd ~.~.~:~_rc~ ~ city ~h~ald anforue tJnese regulations ~ make av-milable 'human for anfo~t as need~. Co~e ~.nfor~m~mt is ~izica! to maLntakning the