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that they would recommend creating a placemaking entrance to the City and carrying that <br />throughout the City in order to better identify Ramsey; using the example of signage. He stated <br />that another element would be the business aspect of Highway 10 and how that could be <br />improved; working with the existing business owners. He recognized the high number of <br />properties that are owned by the City, or have been vacant for over five years. He stated that <br />there is a lot of traffic traveling through the City on Highway 10 and perhaps rather than holding <br />the farmers market on a Thursday within The COR, that could be held on a Friday, on land <br />adjacent to Highway 10, to take advantage of the traffic heading north. <br /> <br />Councilmember Kuzma asked if the signage used within The COR would be transferred into the <br />Highway 10 corridor. <br /> <br />Chris Desroches replied that would be a question for the City to answer, whether they would like <br />to continue that signage or create separate signage for the Highway 10 corridor. <br /> <br />Community Development Director Gladhill stated that the City could take their branding <br />information and apply that to this concept. <br /> <br />Chris Desroches stated that Highway 10 is the main artery into Ramsey and therefore a lot of the <br />experience is traveling through that corridor. He stated that you would want that theme to be <br />something that people will remember. He advised that they also focused on connections and <br />stated that currently there is a lot of way finding signage for business along the corridor. He <br />noted that you would want to provide valuable connections to the places you want people to go. <br /> <br />Chairperson Riley asked if they have access to this information as this was a high-level <br />presentation. <br /> <br />Community Development Director Gladhill noted that there will be an open house meeting next <br />week with these posters, and additional ideas and concepts in poster format. He stated that the <br />PDF format should be available at that time as well. He explained that this is simply a mid-way <br />check-in and additional work will continue through the spring semester. <br /> <br />Chris Desroches stated that there are unique opportunities with community engagement, using <br />signage. He explained that you can build a swell of momentum through community engagement, <br />using the examples of asking the public for input or creating a contest. <br /> <br />Community Development Director Gladhill recognized that this would be a partnership, <br />explaining that the City would improve the public realm while the private sector makes <br />improvements along the corridor as well. He noted that he liked that this concept has set metrics <br />identified as well, which are helpful for staff. <br /> <br />Councilmember Kuzma stated that he is a little concerned that this would create a conflict <br />between the proposal and what exists in The COR. He stated that he does not see the existing <br />design standards tied into the new concepts and noted that the City has spent a lot of money <br />working on the design standards, while this seems to start fresh. <br /> <br />Jonathan Reisetter stated that they spent more time on the ideas for the highway, specifically <br />leading people from the highway to The COR. <br /> <br />Public Works Committee / January 16, 2018 <br />Page 7 of 13 <br /> <br />