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Model E: <br />City -led Market with <br />Contracted Event Support <br />A winter market led by the City with support <br />from a contracted event planner or outside <br />event professional to offset staff workload while <br />maintaining City oversight of branding, event <br />direction, and overall quality. <br />POTENTIAL ADVANTAGES <br />• Allows the City to maintain greater <br />control over branding, quality, <br />event goals, and overall experience <br />• Reduces some of the operational <br />burden on existing staff <br />• May allow for a more polished and <br />coordinated event than a fully staff - <br />led model under current capacity <br />• Provides a middle -ground option <br />between fully City -run and fully <br />outside -led <br />General Feasibility Considerations <br />• Offers a more controlled City -led approach while helping address staff capacity limitations <br />• Feasibility would depend on available budget for contracted support in addition to event costs <br />• Direct financial return to the City would likely remain limited to offsetting a portion of costs <br />• Broader return on investment may include maintaining City branding, oversight, and quality <br />control while still creating a winter market experience for the community <br />• This model may provide a stronger balance between event quality and operational support <br />than a fully City -run model, but would still require meaningful City investment and oversight <br />28 City of Ramsey / Winter Market Feasibility Study <br />